Don't settle for this.
You are not selling used cars. You are selling a lifestyle.
Effective marketing communicates value and holds a buyer's attention. Do buyers find value in your vehicles, service and brand if images are underexposed, crooked, blurry or non-existent? No. When delivering content, your RV business needs a professional photographer who produces quality, compelling images. These images enhance a buyer's purchasing experience and are potent tools in your sales/service team's toolbox.
Some dealerships utilize used car photography services to shoot their RV's. This can be an apples-oranges approach. While you may save money, you get what you pay for. You run the real risk that photographers: will be late; will not shut doors/drawers or put things back how they found it; will not bother editing; will take forever delivering images; and - most importantly - will produce images which are blurry, under/over exposed, crooked, discolored, and/or will feature the photographer and/or their gear prominently in images.
Bill Breneman Photography takes keen interest in how businesses promote products and services. Promoting RV sales and service with quality, compelling images allow buyers to know your products and services in detail, can set you apart from competitors, enhance your reputation, and improve conversion rates and sales. Even if you already have photographers shooting your RV's, consider Bill Breneman Photography as an additional resource.
Optional Staging Services
Staging can include the following elements:
1. Kitchen towel displayed neatly in kitchen (ex. on stove handle, if applicable);
2. Picture frames and books in appropriate display areas;
3. Generic plant/s in display spaces, if applicable;
4. Lowering window blinds to block sun glare;
5. Bath towel/s displayed neatly in bathroom;
6. Place settings for dining room table;
7. Bowl with faux fruit in kitchen.
Optional, Free, No-obligation Photography Needs Assessment
This assessment focuses on two critical areas in marketing RV’s on your website: the quantity and quality of images. It addresses images of RV’s in your new/used inventory - not homepage, stock or any factory-issued images used elsewhere on your website - and does not evaluate graphic design or iconography. It is divided into three parts: Assessment, Recommendations, and Solutions.
Using a 4.0 grading scale, every RV in your inventory gets graded on image quantity and overall image quality. After all RV listings are graded, the two grades are added up, averaged and given two separate overall scores for your dealership. This is the Master Dealership Impression Score. The MDIS measures how good an impression your RV photography makes on would-be buyers, and pinpoints areas for improvement in your dealership’s overall RV photography presentation. This POWERFUL data can help improve conversion rates and sales. To view a sample assessment, click here.
After the shoot is complete and images are edited, CD's will be created. Each unit's pictures will be ID'd so that your staff will know what order to upload the images.